Instagram is one of the most popular social media networks in the world. With more than a billion users across the globe, it is among the most widely visited websites on any given day. This naturally makes it a lucrative idea to have your business on Instagram. The social media network allows for plenty of scopes to sell products through it and even find loyal customers for the long term. If you are looking to engage customers for your business, you should have your profile on Instagram for the best results.
However, it is not just sufficient to have an Instagram profile these days. While it is true that having an Instagram profile is better than not having one on any given day, you should still try to spice up your profile since there is a lot of competition on Instagram. To achieve the highest level of business returns with your online brand, you should improve the look of your business profile as this can get you an edge over the competition within the industry that you are in.
Here is a look at ways to generate more followers for your Instagram profile by enhancing its look.
Publishing goal-centric content
One of the first things you need to do when creating your business profile on Instagram is to determine the goals you are getting into it. The objective you have for your Instagram profile will directly impact the whole content strategy you have for it. For instance, plenty of businesses use Instagram mainly for social selling purposes. There are still others that use Instagram for brand awareness. You can also use Instagram to launch new products and generate interest for upcoming products you are currently designing. Instagram is used for all of these goals and many more that you may have in your mind.
After your goal setting, you need to decide on the content you need to create for your profile. The great thing about Instagram is that it is much more than a social media profile meant for snapshots and random images. Many people use it when they are looking to research the products that they want to buy.
You can use Instagram to show that people are happy with your products and offer a unique experience that no other product in the market can. Since Instagram allows you to accomplish so much, you mustn’t simply post content in an unplanned and haphazard manner. With a planned approach to your Instagram content marketing, you can achieve phenomenal success with your business and connect to your target audience.
And just as important as branding for business, is branding for individual and professional use as well. This is something Moez Kassam has been focusing on with his social profiles lately as well. To learn more about what’s been working best for him, simply take a look at any of his latest web site or social media content.
Tell a powerful story about your brand
Choosing the narrative of your brand is a powerful way to get people interested in what you offer. It is a well-known fact that people love to listen to the story, as it has a strong emotional appeal. The common factor among some of the best and most selling brands operating on Instagram is that they all have a story or a unique narrative to engage their target audience. By using visual imagery, they can spark interest and curiosity about their brands in the minds of their target users.
When you use a powerful narrative for your brand, it directly speaks to the desires and needs of the audience and encourages them to make the purchasing decision. However, do not let this make you think that this is a highly complex task. You do not have to be a highly-skilled storyteller for a powerful narrative. All you need to do is use your images and captions creatively to do the magic for you.
For instance, if you are the owner of a travel services company, you can come up with images and quotes that encourage people to go on an adventure and see the beauty in the world around them. You can also come up with a line that motivates people to be a wandering spirit. Similarly, if you are the owner of a brand that sells fashion clothes or self-care products, you can focus on creating content all about self-empowerment and self-love. The whole idea here is that people should look at your Instagram profile and posts and immediately understand what your business is all about. When you have a definite narrative, to begin with, it can become easier for you to come up with the content that artfully describes to people everything that your business stands for.
Engaging with the influencers
Influencers play a vital role in defining the engagement with the audience businesses have on Instagram. You must focus on developing relationships with the influencers associated with your industry. It leads to a substantial following for your business and everything that your brand has to offer. Recommendations from the best influencers can generate instant credibility for your brand. Influencers can use just a single post to generate a massive following for your brand. It is, therefore, no wonder that influencers get approached by brands for the value they can provide to their business. Many influencers get paid for their recommendation posts. Whether you choose to get influencers organically or buy paid shout outs, getting them to your site should be your priority to generate maximum engagement for your Instagram profile. Using these methods described above can be a great way to engage your audience through Instagram. If you enjoyed this article, you can click here to learn about ways you can improve the look of your business profile on Instagram and generate the following you want to have.