The COVID-19 pandemic, which began in the spring of 2020, sent most of the world into a periodic lockdown mode for a long time. Because of this, many companies were forced to transfer their employees to remote work. Or at least ensure compliance with quarantine measures. But over time, the situation has not changed for the better. Therefore, the companies themselves have mostly switched to online mode.
The long quarantine has created ideal conditions for the rapid growth of the online presence of large companies. There are a lot more websites. They have become much better. Competition has increased, and thanks to this, everyone began to increase the quality and convenience of use. And in the online environment, companies whose website users like in all aspects, will have the advantage. Therefore, companies had to invest as much as possible in the maintenance and monitoring of their websites.
Usual websites’ problems and their solutions
Despite the blind faith of many ordinary people in IT giants, even they have problems. Moreover, this is not an exception, but a normal practice. Facebook, Amazon and Google, as well as other large companies, often face this. For example, Facebook and the services owned by this company in October 2021 were unavailable for several hours.
To avoid negative consequences due to problems on the side of such services, if the website is somehow connected with them, you need to spend a lot of time monitoring websites. Or it will lead to significant losses in audience, reputation and money.
Website monitoring and maintenance importance
Monitoring and maintenance of a website is a thing that website owners should not ignore. At least because without constant maintenance, the website will sooner or later stop working as it should. And without constant monitoring, the webmaster or the owner of the website simply will not be able to quickly understand the situation. This means that there will be no opportunity to quickly find the source of problems and eliminate it as soon as possible.
Usually, webmasters are responsible for monitoring and maintaining websites for large companies. Sometimes it’s one person, and sometimes it’s a whole team. They usually work in a dedicated independent monitoring system. But even in this case, webmasters spend a lot of time on troubleshooting. Because you often have to work manually. In addition, finding the causes of problems requires a lot of effort. It is for this reason that with the increase in online presence, companies began to resort to the use of automated monitoring systems.
Automated website monitoring tools for webmasters
There are quite a lot of automated systems for monitoring websites today. But most of them are designed to solve a narrow range of tasks. For example, the Search Console is capable of monitoring those aspects of the website that are important when working with Google services. In solving other tasks of monitoring websites, it is simply useless. And as a result, this service is simply not suitable for full-fledged monitoring.
But there are also complex services suitable for full-scale monitoring of websites, such as a HostTracker. It is an online system for monitoring the status of websites and web servers, which includes many services. Among other things, this system allows not only full-scale procedures for continuous diagnostics of websites. In addition to the basic tests, the system allows you to check the availability of websites from more than 140 locations around the world. In addition, webmasters can check the presence of a website in DNSBL blacklists. Also included in the toolkit are tools for checking the stability of the server.
To ensure prompt response to problems, this monitoring service uses a multi-level instant notifications system. With its help, webmasters and website owners can always be aware of what is happening. At the same time, users can independently specify not only the threats that need to be notified. It is also possible to set a full schedule indicating who and when to notify about problems. In addition, the system can be used by several users from the same account.
Website monitoring routines for Google Ads related websites
Today, companies spend huge amounts of money to promote websites on the Internet. First of all, companies are spending funds on securing the first positions in search results. As well as in ad blocks. The main items of expenditure are usually associated with the latter. Therefore, it is extremely important that the websites associated with the services of advertising companies, such as Google Ads, work stably.
If the website to which Google Ads places links in ad blocks is unstable, then big problems may arise. If the Google robot detects that the website is unavailable, the system will automatically exclude it from the advertising output. The same thing happens when the loading speed of the web page decreases. Because of this, the website owner or the webmaster responsible for advertising campaigns will have to spend a lot of time on recovery.
But this is not the biggest problem. The most serious threat to an advertising campaign is problems with the content on the website or its loading. Google scanner usually skips such problems. Because of this, ad blocks will send visitors to an empty or poorly functioning website. Moreover, the advertising campaign will not be suspended. This leads to reputational and financial losses. In addition, the webmaster does not immediately find out about such problems.
The HostTracker offers a solution to this problem. This monitoring service allows synchronization with Google Ads systems and subscription management in case of problems. If the service detects problems that may cause an advertising campaign to work incorrectly, it automatically suspends it. And after restoring the functionality of the website, the service automatically renews the subscription.