It need not to tell you that what the value of on-page SEO is. The value of On-Page SEO in HUGE for good rank in SERP. Though, backlinks are still number 01 for better Google Ranking signal which Google follows. But, to get actual rank for your targeted keywords, your on-page SEO must be rock-solid. Here’s a Secret Checklist of On-Page SEO to get better rank in SERP that you can use to make sure every page on your site is optimized quickly. Now-a-days, Google gives more weight on words found in the beginning of the title tag. You may get this in action by searching for competitive keywords in Google.
Front-Load Title Tag: Create a short and sweet URLs that include your targeted keyword(s). After a lot of testing, We’ve found that a super-short, keyword-rich URLs create an small but significant difference in SERP rankings.
Advice: Use short and sweet URLs that include your target keyword.
SEO-Friendly URLs: Include targeted keyword in the beginning of the title tag.
Though adding multimedia – like images, screenshots, lists and videos – doesn’t have a direct effect on SERP, Multimedia increases the perceived value of a content.
Advice: Include at least 1 multimedia type (video, audio, images and lists etc) in every content post which you publish.
USE MULTIMEDIA IN BLOG POSTS
Google wants to see you as an active member of the web.
If you rarely link out to other resources – or nofollow all of your outbound links—it looks like
you’re hoarding PageRank for yourself.
ACTION STEP: Include at least 2 outbound links to related authority sites (popular blogs, news
sites and .edu and .gov resources) in every piece of content that you publish.
USE OUTBOUND LINKS
Keyword prominence is the new keyword density.
In other words, Google pays close attention to WHERE a keyword appears on your page.
The earlier it appears, Google’s thinking goes, the more important it must be.
Think about it like this:
Let’s say you were writing an article about office furniture.
Wouldn’t it be weird if the first time the words “office furniture” appeared was in the last
sentence of the article?
Well it’s the same idea. It looks weird NOT to mention your keyword early in your article.
ACTION STEP: Include your target keyword in the first 100 words of your article.
INCLUDE YOUR KEYWORD IN THE BEGINNING OF YOUR POST
Your H1 tag is like your page’s subheadline.
Most blog platforms (like WordPress) automatically wrap your blog post title in an H1 tag.
However, certain themes override this setting and cause your page to have no H1 tag at all.
You can easily check this on your site by looking at your page’s source code and searching for
your article’s title. If it’s in an H1 like this, you’re set:
WRAP YOUR TARGET KEYWORD (OR A SYNONYM) IN AN H1 TAG
This is HUGE.
Page Speed is one of the few ranking signals that Google has publicly confirmed. It’s that important.
You can easily evaluate and improve your site’s loading speed using Google’s own
PageSpeed Insights tool.
ACTION STEP: Use the Google PageSpeed Insights tool to figure out your site’s loading speed.
WordPress plugins WP Rocket and WP Smush It can help speed things up.
NAIL LOADING SPEED
ACTION STEP: Make sure your keyword or synonym is in an H1 tag.
This is a great trick to wrangle in those super long tail searchers.
These 5-9 word searches may not show up in the Google Keyword Planner, but people DO
search for them.
For example, here are some keywords people
have used to find blog posts at Backlinko (this
is data from Google Analytics before Google
replaced this information with “Not Provided”):
While it doesn’t make sense to optimize around
these keywords (after all, they’re unpredictable),
you can rank for them by including modifiers in
ACTION STEP: Add modifiers like “2016″, “best”, “guide”, and “review” to help you rank for long
tail versions of your target keyword.
ADD MODIFIERS TO YOUR TITLE TAG
The easier you make it for people to share your article, the more likely they are to share it.
Make sure your social sharing buttons are prominently displayed on blog posts and articles.
I actually make it so my share buttons follow you down the page.
ACTION STEP: Make sure your social sharing buttons are front and center on blog posts
USE PROMINENT SOCIAL SHARING BUTTONS
Several industry studies (like this one by Backlinko) have shown that longer content ranks
significantly higher in Google:
PUBLISH LONG CONTENT
As you can see, the top 10 results have an average of approximately 1800 words.
ACTION STEP: Write at least 1500 words for content that you’re trying to rank for
Bounce rate is an SEO and conversion killer. That’s why it’s a metric that I pay VERY close
If Google sees people bouncing from your page in the search results, it’s a clear sign that you’re
not a quality result for their users. And they’ll quickly drop you from the first page.
Adding internal links to the beginning of your content is one of the fastest ways to decrease your
SLASH BOUNCE RATE
LSI (Latent Semantic Indexing) keywords are words that are commonly found alongside your
For example, if you were writing about “weight loss tips”, then you’d probably mention words
like “nutrition”, “dieting”, “fat loss” etc.
“Nutrition”, “dieting”, and “fat loss” are LSI keywords.
When Google sees those words around your target keyword, it gives them confidence that
you’re writing quality stuff.
Fortunately, it’s easy to find LSI keywords for any keyword.
Just search for that keyword in Google and scroll to the bottom of the page where it says
“searches related to…”
USE LSI KEYWORDS
When people first land a page they’re more “click happy” than when they’re deeper in an
article. That’s why internal links at the beginning of your articles tend to get clicked more
often… slashing bounce rate significantly.
ACTION STEP: Include internal links at the top of your article.
Those are all LSI keywords that you want to include in your article.
ACTION STEP: Include 1-2 LSI keywords in every article.
Like with bounce rate, Google pays very close attention to “short clicks” vs. “long clicks”, also
known as dwell time. Dwell time simply measures how long a searcher stays on your page before
hitting the back button.
If they hit their back button immediately after landing on your page, it’s a sign of a low quality page.
You can increase your average dwell time by writing long, engaging content that keeps people
That way — even if they bounce back to the search results — you at least have a “long click”.
That long click shows Google that you gave them something of value while they were there.
ACTION STEP: Write long, engaging content that keeps people reading. Put a lot of effort on
making your first paragraph interesting and compelling.
Internal linking is SO money. If you want to see a great example of how to internal link on your
site, check out Wikipedia.
They add keyword-rich internal links to every entry:
ACTION STEP: Add 2-3 internal links to older articles when you publish a new one.
I don’t think H2 and H3 tags are a big deal. But you should include your target keyword at least
once in an H2 or H3 subheading. This also has the added bonus of making your content easier
ACTION STEP: Include your keyword once in an H2 or H3 subheading.
H2 AND H3 TAGS
This isn’t absolutely necessary, but optimizing your images for popular keywords can land you
traffic from Google Image Search.
ACTION STEP: Tag your images with keyword-rich alt text.
For 90% of the sites on the web, your homepage is the more authoritative page on your site…
…which means it has the most PageRank to pass around to other pages.
In other words:
The closer a page is to your homepage, the higher it will rank in Google.
So you want to reduce the number of “clicks” from your homepage to pages that you’re trying
If it takes more than 3 clicks to get from your homepage to your target page (ie. Homepage–
>blog–>older posts–>fitness category–>blog post), then that page is missing out on a lot of
At Backlinko, I include links to important pages in my homepage sidebar.
That way, when I get a link to my homepage, some of that PageRank flows directly to those
ACTION STEP: Make sure high-priority pages are no more than 3 clicks away from your