Secret Checklist of On-Page SEO to Get Better Rank in SERP

It need not to tell you that what the value of on-page SEO is. The value of On-Page SEO in HUGE for good rank in SERP. Though, backlinks are still number 01 for better Google Ranking signal which Google follows. But, to get actual rank for your targeted keywords, your on-page SEO must be rock-solid. Here’s a Secret Checklist of On-Page SEO to get better rank in SERP that you can use to make sure every page on your site is optimized quickly. Now-a-days, Google gives more weight on words found in the beginning of the title tag. You may get this in action by  searching for competitive keywords in Google.

Secrets of On-Page SEO

Front-Load Title Tag: Create a short and sweet URLs that include your targeted keyword(s). After a lot of testing, We’ve found that a super-short, keyword-rich URLs create an small but significant difference in SERP rankings.

Advice: Use short and sweet URLs that include your target keyword.

Secrets of On-Page SEO

Secrets of On-Page SEO

SEO-Friendly URLs: Include targeted keyword in the beginning of the title tag.

Though adding multimedia – like images, screenshots, lists and videos – doesn’t have a direct effect on SERP, Multimedia increases the perceived value of a content.

read more: SEO hacks :How to rank number one on Google in 2021

Advice: Include at least 1 multimedia type (video, audio, images and lists etc) in every content post which you publish.

Secrets of On-Page SEO

USE MULTIMEDIA IN BLOG POSTS

Google wants to see you as an active member of the web.

If you rarely link out to other resources – or nofollow all of your outbound links—it looks like

you’re hoarding PageRank for yourself.

read more: On page SEO guidelines: How to improve On-site SEO

ACTION STEP: Include at least 2 outbound links to related authority sites (popular blogs, news

sites and .edu and .gov resources) in every piece of content that you publish.

 

 

Secrets of On-Page SEO

USE OUTBOUND LINKS

Keyword prominence is the new keyword density.

In other words, Google pays close attention to WHERE a keyword appears on your page.

The earlier it appears, Google’s thinking goes, the more important it must be.

Think about it like this:

Let’s say you were writing an article about office furniture.

Wouldn’t it be weird if the first time the words “office furniture” appeared was in the last

sentence of the article?

Well it’s the same idea. It looks weird NOT to mention your keyword early in your article.

ACTION STEP: Include your target keyword in the first 100 words of your article.

INCLUDE YOUR KEYWORD IN THE BEGINNING OF YOUR POST

 

 

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Your H1 tag is like your page’s subheadline.

Most blog platforms (like WordPress) automatically wrap your blog post title in an H1 tag.

However, certain themes override this setting and cause your page to have no H1 tag at all.

You can easily check this on your site by looking at your page’s source code and searching for

your article’s title. If it’s in an H1 like this, you’re set:

Secrets of On-Page SEO

WRAP YOUR TARGET KEYWORD (OR A SYNONYM) IN AN H1 TAG

This is HUGE.

Page Speed is one of the few ranking signals that Google has publicly confirmed. It’s that important.

You can easily evaluate and improve your site’s loading speed using Google’s own

PageSpeed Insights tool.

ACTION STEP: Use the Google PageSpeed Insights tool to figure out your site’s loading speed.

WordPress plugins WP Rocket and WP Smush It can help speed things up.

Secrets of On-Page SEO

NAIL LOADING SPEED

ACTION STEP: Make sure your keyword or synonym is in an H1 tag.

This is a great trick to wrangle in those super long tail searchers.

These 5-9 word searches may not show up in the Google Keyword Planner, but people DO

search for them.

For example, here are some keywords people

have used to find blog posts at Backlinko (this

is data from Google Analytics before Google

replaced this information with “Not Provided”):

While it doesn’t make sense to optimize around

these keywords (after all, they’re unpredictable),

you can rank for them by including modifiers in

your title.

ACTION STEP: Add modifiers like “2016″, “best”, “guide”, and “review” to help you rank for long

tail versions of your target keyword.

Secrets of On-Page SEO

ADD MODIFIERS TO YOUR TITLE TAG

The easier you make it for people to share your article, the more likely they are to share it.

Make sure your social sharing buttons are prominently displayed on blog posts and articles.

I actually make it so my share buttons follow you down the page.

ACTION STEP: Make sure your social sharing buttons are front and center on blog posts

and articles.

Secrets of On-Page SEO

USE PROMINENT SOCIAL SHARING BUTTONS

Several industry studies (like this one by Backlinko) have shown that longer content ranks

significantly higher in Google:

Secrets of On-Page SEO

PUBLISH LONG CONTENT

As you can see, the top 10 results have an average of approximately 1800 words.

ACTION STEP: Write at least 1500 words for content that you’re trying to rank for

competitive keywords.

Bounce rate is an SEO and conversion killer. That’s why it’s a metric that I pay VERY close

attention to.

If Google sees people bouncing from your page in the search results, it’s a clear sign that you’re

not a quality result for their users. And they’ll quickly drop you from the first page.

Adding internal links to the beginning of your content is one of the fastest ways to decrease your

bounce rate.

Secrets of On-Page SEO

SLASH BOUNCE RATE

LSI (Latent Semantic Indexing) keywords are words that are commonly found alongside your

target keyword.

For example, if you were writing about “weight loss tips”, then you’d probably mention words

like “nutrition”, “dieting”, “fat loss” etc.

“Nutrition”, “dieting”, and “fat loss” are LSI keywords.

When Google sees those words around your target keyword, it gives them confidence that

you’re writing quality stuff.

Fortunately, it’s easy to find LSI keywords for any keyword.

Just search for that keyword in Google and scroll to the bottom of the page where it says

“searches related to…”

Secrets of On-Page SEO

USE LSI KEYWORDS

When people first land a page they’re more “click happy” than when they’re deeper in an

article. That’s why internal links at the beginning of your articles tend to get clicked more

often… slashing bounce rate significantly.

ACTION STEP: Include internal links at the top of your article.

Those are all LSI keywords that you want to include in your article.

ACTION STEP: Include 1-2 LSI keywords in every article.

Like with bounce rate, Google pays very close attention to “short clicks” vs. “long clicks”, also

known as dwell time. Dwell time simply measures how long a searcher stays on your page before

hitting the back button.

If they hit their back button immediately after landing on your page, it’s a sign of a low quality page.

You can increase your average dwell time by writing long, engaging content that keeps people

reading.

That way — even if they bounce back to the search results — you at least have a “long click”.

That long click shows Google that you gave them something of value while they were there.

ACTION STEP: Write long, engaging content that keeps people reading. Put a lot of effort on

making your first paragraph interesting and compelling.

Secrets of On-Page SEO

DWELL TIME

Internal linking is SO money. If you want to see a great example of how to internal link on your

site, check out Wikipedia.

They add keyword-rich internal links to every entry:

Secrets of On-Page SEO

INTERNAL LINKING

ACTION STEP: Add 2-3 internal links to older articles when you publish a new one.

I don’t think H2 and H3 tags are a big deal. But you should include your target keyword at least

once in an H2 or H3 subheading. This also has the added bonus of making your content easier

to read.

ACTION STEP: Include your keyword once in an H2 or H3 subheading.

Secrets of On-Page SEO

H2 AND H3 TAGS

This isn’t absolutely necessary, but optimizing your images for popular keywords can land you

traffic from Google Image Search.

ACTION STEP: Tag your images with keyword-rich alt text.

Secrets of On-Page SEO

Secrets of On-Page SEO

IMAGE OPTIMIZATION

For 90% of the sites on the web, your homepage is the more authoritative page on your site…

…which means it has the most PageRank to pass around to other pages.

In other words:

The closer a page is to your homepage, the higher it will rank in Google.

So you want to reduce the number of “clicks” from your homepage to pages that you’re trying

to rank.

If it takes more than 3 clicks to get from your homepage to your target page (ie. Homepage–

>blog–>older posts–>fitness category–>blog post), then that page is missing out on a lot of

critical PageRank.

At Backlinko, I include links to important pages in my homepage sidebar.

That way, when I get a link to my homepage, some of that PageRank flows directly to those

important pages.

ACTION STEP: Make sure high-priority pages are no more than 3 clicks away from your

homepage.

Secrets of On-Page SEO

Secrets of On-Page SEO

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