The necessity of quality content in any business cannot be over-emphasized. Whether you write blogs or run a business, one major key to success is committing effort and time to create great content that converts and produces high-quality results.
But what defines good written content? And what role does such content play when it comes to running a business? This article contains answers to these questions. Stay tuned to learn everything you need to know.
Definition of Good Written Content
Every business needs good written content, but what are the characteristics of such content? In simple words, good content is writing that provides intellectual and emotional levels of appeal to your readers, giving you and your business organic online visibility on SERPs. To get results from well-written content, it is important to utilize SEO data and keywords, while also engaging readers and convincing them that your business is the real deal. In other words, good written content must be search engine-friendly and reader-friendly.
Why Good Written Content is Important
Quality written content compels your audience to take the expected steps, which may include booking your services or visiting your website. This also applies when writing product information, the quality of your content must be strong enough to attract customers and get them to purchase your products.
As a content writer, you must be conscious of the impression you create through the quality of your work. This ranges from your professional pieces to your social media profiles and how you write your emails or even messages. Below are the three major reasons well-written content is important for your business.
Great Content Enhances Brand Image
Research has demonstrated that customers purchase goods and services based on their chances of identifying with a brand. One effective way brands can project a good first impression on potential clients is through the quality of that written content. Unfortunately, a first impression can only happen once in this digital age. Therefore, all published written content about your business must be high quality.
Good Written Content Greatly Influence Buying Decisions
You’d be wrong to assume that other forms of online advertisements influence buyers more than written content. In reality, seven out of ten consumers prefer to know more about a brand or company through article-type content. Good written content enables customers to understand your business’s core values and personality, as they relate to them personally, rather than corporately. Also, many consumers love working with somebody that they share something in common with or consider a peer. High-quality content combined with great storytelling is a fantastic way to achieve this.
Helpful Content is Considered a Priority
There are higher chances of improving your authority, developing your brand, and closing sales if your content is useful and provides value to existing and potential clients. With written content being an influential medium to dispense knowledge, it’s very essential to ensure that your content answers certain questions your audience may have.
These days, generic written content doesn’t attract or engage readers anymore. Consequently, you need to establish real value by answering important questions related to your products and services. This will help you gain the trust of your customers and also create the impression that you’re always there to help. Moreover, evergreen and informational contents come off as helpful rather than being salesy.
As a company or brand it is essential to understand that your audience will be reading what you’ve published. You should tailor your articles, white papers, blogs, e-books and case studies to cover their interests. By learning who your customers are, why they buy, and what drives their behavior, it will be easy to produce good written content that meets their needs and answers their questions.